FILM IN DEVELOPMENT
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Bon Appetit is an animated mockumentary that flips the human and animal roles. A satirical reflection on the countless diets and habits we have to satisfy our appetites.
The film follows Daisy’s first day of her family's Hunk-Steak stall at the city market. Her bovine family are proud to offer their artisanal products to new customers, but what she discovers will rock her traditions and long held beliefs to the core.
Whether it’s Vegetarian or Flexitarian, Carnivore or Vegan, Low-Carb, High-carb, or Gluten-free, consumers can choose whatever diet they want, but it’s easier than ever to get overwhelmed by it all.
Hope you're hungry!
Home to a wide variety of vendors selling their wares to an assortment of animal customers, the Loon-Taloon Market attracts flocks, swarms, and packs of tourist groups from all around the world every year. From the animal's perspective there are different types of humans, a full variety of shapes and flavours to enjoy, nothing goes to waste! Some of the animal characters can’t imagine doing it another way while others demand change. Then they are other animals that take it a few steps too far the other way.
Told in a mockumentary style, the candid conversations reflect the diversity of a modern city. We're a fly on the wall to the conversations between vendors and customers and just like in the real world, branding and marketing will interrupt the film to open our wallets so our bellies are full.
For generations, the Bovine family has carried the tradition of raising and farming Hunk Steaks.
Daisy is a curious and sincere cow who grew up with the hunks around the farm, but she’s fascinated with the big city and what the modern world has to offer. Her mom Bessie, is really passionate about their fresh mama’s milk and Angus, her dad, proudly trains the hunks to be at their peak girth and tenderness.
Daisy is bringing the small business into the city with new products that get the most out of their Hunks. The fresh cuts of bodybuilders are proudly put on display with their lean loins and strong shanks. Under the photos of their prized show-hunks, hang the hunk-weiners for sale. As the banner says “Tiny, but juicy!” And who can argue?
But Daisy’s big day is put into danger with every new character she meets at the market. Her long held family beliefs are put into questions with earth-shattering ideas like: Is it natural to eat humans? Can they think? Are scuba divers even human?
We interrupt this film with an ad!
Open on a flock of sheep standing bored at a street corner. In bursts a sheep with sunglasses and a leather jacket, he’s so cool. He takes a big bite of a burger and then from nowhere, whips out a surfboard. He leaps into the air and crowd surfs his board over the flock. All the sheep now have mohawks and funky hair, they gaze in wonder at the cool sheep. He turns displaying the HUMburger® logo on the package of his drink and burger.
Slogan sings “I’m eating it!” HUMburger®, made with 100% real Man-Meat®.
Loud trumpets introduce Cheapo-Chico®. A boisterous Lucha Libre drenched in orange spicy sauce who growls at the camera. He quickly rips off the arms of another wrestler and shows them to the camera “Cheapo-Chico® wings!” Then the legs “Cheapo-Chico® drumsticks!” Then “Cheapo-Chico® breasts!” shoving the wrestler's muscular chest towards the camera. Logo explodes on screen Cheapo-Chico®!
Fine print: “No wrestlers were harmed in the creation of this ad. Please enjoy Cheapo-Chico® brand products responsibly. Cheapo-Chico® brand is not responsible for death or injury caused by Cheapo-Chico himself.”
Characters and Businesses
Opening soon! The brand new location of HUMburgers®! They guarantee the biggest patties of 100% real Man-Meat®. Flocks of Sheep are already lining outfront in anticipation of the fast-food franchise grand opening, but the Fried-Folks® and Cheapo-Chico® wings have been controversial with the local vendors claiming unhealthy processed meats.
They stand united, but no one can agree on why. Consisting of raccoons, seagulls, squirrels and pigeons, the Protesters have so much to be against that every hour it’s a new cause to fight for. Whether it’s disapproving of the Man-meat industry, concern for the Hummie economy or just Pro-Gluten, these rebels want change especially if they benefit from it.
Across the aisle is Hay, you! owned by Buttercup, a Himalayan Yak selling her organic free-range artisanal hay. She’s a lover of all living things and is more proud of what her product isn’t than what it is. Her hay is guaranteed to be gluten, dairy, fat, human, water, salt, rocks and protein free. Buttercup is well known around the market as an opinionated agitator and is the first one to introduce Daisy to the idea of veganism, much to the disgust of her mother, Bessie.
Mittens, the Kat lady
A grandiose Persian cat, Mittens is always being led by her pack of Kats; extravagantly dressed southern dames. Only the best will do for her Kats, which she has lovingly named: Kathy, Katerina, Katrine, Katty, Kit Kat, and Katromeo.
Thirsty? Come have a brew at Moose’s, owned by the one and only, Moose. Come hear his countless stories of adventure prize hunting rare sports athletes. Take a souvenir picture with the trophy heads proudly displayed around the bar and don’t worry about being called Moose, he calls everyone that.
Winston, a rasta lion makes his infamous jerk Chick’n at Hot Chix. Which are of course made from models imported from the Caribbean. The Hot Chix notoriety comes from a mix of his Gramma’s special sauce, the fire roast and Winston’s good vibes.
In the stall next to the Bovine’s is Fufu Tofu, run by Madame Fufu, a sweet but feisty grandmother Pig, surrounded by dozens of her grand piggies. Fufu’s aggressive generosity is matched only by her ability to make an extreme variety of dishes using only soybeans; like tofu fish, tofu juice, tofu lettuce, tofu eggs, and even tofu tea! She claims this is what keeps her youthful yet blocky physique.
Or more commonly referred to as Hummies, have served animals for as long as anyone can remember, it’s hard to imagine a world without the “lesser beasts”. They’ve been carefully bred and artificially enhanced to bring out their extreme best. Some animals have even claimed that there is intelligence behind those vacant eyes, but that’s up for debate.
Technique and Style
A whimsical photo collage aesthetic will push the boundaries of what is acceptable with this subject matter. Proportions of the humans will be exaggerated for comedic effect helping the harsh content to be more digestible and will emphasize the ridiculous. The aesthetic is a mashup of juxtaposed contemporary imagery, with a heavy dose of brand presence, resulting in something more absurd than imaginable.
Inspired by Creature Comforts and Monty Python's whimsical animation technique and political wit. It also takes inspiration from The Office for it’s camera work and awkward situations. And the Baroness Von Sketch show for its parody of our daily lives through sketch comedy.
The dialogue will feel casual and candid, like they were recorded on location, that means improv will be an important element to the writing process to capture naturalistic conversations.
The mockery of branding is an important aspect to this film. In our modern world, corporations are very good at keeping us in the dark about the food industry practices. Fake commercials will occasionally interrupt the film, just like on Youtube. These quick ads will be exaggerated reflections of the omnipresent advertisements and brands that surround our world today.
Bon Appetit is an original film that aims to spark awareness of our food habits and empathy towards animals through comedy.